Personalized assistance and guidance at Argentine airports.
Aeropuertos Argentina redesigns the travel experience through a conversational WhatsApp channel that provides travelers and users with useful information during their time at the terminal.
+141k
users since launch.
62%
of ADA users check their flight status as the first option.
97%
of users give it a positive rating.
Main Features
Flight Status
Get real-time flight status updates. Available for Aeroparque and Ezeiza.
Parking Payment
Make parking payments with a virtual wallet at Aeroparque, Ezeiza, Córdoba, Bariloche, Mendoza and Comodoro Rivadavia.
Commercial Offers and Facilities
Check airport services, local restaurants, promotions, discounts, and news.
Travel Information
Obtain requirements for national and international flights and information on air contingencies.
Challenge
In the quest to reduce the stress caused by uncertainty during the airport experience, we collaborated with Aeropuertos Argentina to create a conversational channel capable of transforming the travel experience for both travelers and their companions. The main objective of this project is to strengthen self-management of the pre-travel time, provide timely information to passengers about their flight status, reduce anxiety levels associated with the flying process, and promote airport services through a familiar and international platform like WhatsApp. To achieve this, we aimed to facilitate and optimize the different stages of the journey with a conversational asset capable of:
- Providing predictability about flight status.
- Obtaining real-time feedback to quickly respond to users and learn more about their needs and preferences.
- Designing personalized experiences for different types of travelers and those who need to pass through the airport.
Results
ADA Airport Assistant is operational at Aeroparque and Ezeiza and is currently being developed for five other airports in Argentina. The design of the conversational asset adapts to the characteristics of each airport, offering a unique in-situ experience that addresses every phase of the journey from check-in to security and immigration. Additionally, it is designed to cater to different types of users, whether they are frequent travelers, first-time travelers, people with disabilities, or companions, among others. 57% of users consult ADA to check their flight status, followed by parking payment and travel requirements. The virtual assistant of Aeropuertos Argentina facilitates aeronautical information and processes to improve and simplify the way Argentinians and citizens of the world travel.
About the Company
Aeropuertos Argentina is the world’s largest private concessionaire. It manages and operates 35 terminals in Argentina and employs more than 2,100 people. Through innovation and commitment, it connects Argentina with the world and handles 90% of aerocommercial traffic, contributing to the social, cultural, and economic development of the country.
